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Five trends of future tape industry.

Publish Time: 2020-06-28   Views:
At present, China's adhesive tape enterprises mainly rely on exports. Most of them rely on exports to drive the market. The operating rate of domestic adhesive tape factories has decreased, and the corresponding orders have declined, while the adhesive enterprises are not greatly affected by it.
However, the downstream users of adhesive tape in China, such as medical, electronic and real estate industries, rely on imports. More than 90% of adhesive tape for medical use depends on imports, and more than 60% of adhesive tape for electronic use depends on imports. Therefore, the industry believes that there is a huge development space for domestic adhesive tape.
In the next few years, there is still a large market space for domestic adhesive tape, among which the annual growth rate of general-purpose products (such as BOPP adhesive tape and PVC electrical adhesive tape) is expected to be 4% - 5%, and the annual growth rate of a number of high-tech products such as special adhesive tape, high temperature resistant adhesive tape, high performance protective film tape and pet adhesive tape is expected to be 7% - 8%. The higher requirements of medical and health, electronic and electrical industries on the product characteristics and new functions of adhesive tape will promote the in-depth development of domestic adhesive tape industry.
At present, adhesive tape enterprises are very optimistic about the market of pressure-sensitive adhesive tape and hot-melt adhesive. Some test strips and consumables used in the medical industry are inseparable from pressure-sensitive adhesive tape, while adhesive materials used in the electronic industry are mainly in the double-sided adhesive tape, including sponge adhesive, glass adhesive, fiber adhesive paper, etc.
Custom tape 1
To sum up, China's domestic adhesive tape market is still to be developed, and there is a huge space for development. Adhesive tape enterprises can pay more attention to these downstream production needs, make preparations, and strive to double the market profit of adhesive tape in the next year. In the future, in the era of Internet, the packaging industry will develop rapidly, and people will have higher requirements for packaging and appearance, so I think the tape and packaging industry are developing together.
1. Traditional style revived
The ancient style of commodity packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and products can easily get the attention of consumers, because they know that they can be trusted by the public, and packaging can convey this key information.
2. Personalized packaging began to prevail
At present, personalized packaging has become one of the effective tools for brand business to attract customers. Brand suppliers began to enhance their corporate influence through the Internet and social media, and consumers understood the word "private customization" more profoundly than before. For example, in the United States, the popular Heinz ketchup with personal name tag is very popular, because you can give it as a gift to your friends and lovers. At the same time, the progress of technology makes the creativity of goods richer and the cost cheaper. The rise of personalized packaging reflects the vitality of the packaging industry.
3. Subpackage is emphasized
In order to succeed in the market, brands need to understand the potential needs of consumers. Through the commodity packaging, it can also help consumers to distinguish the specific quantity without knowing the amount, which makes the commodity packaging look more "cute".
4. Creative packaging is popular
For brands, the ultimate goal of a good packaging is to win the attention of consumers at the first time on the supermarket shelves, and promote them to finally purchase, which is called "love at first sight". In order to achieve this goal, brands must convey the uniqueness of their products when they advertise. In the same way, some liquor brands choose to adopt the old-fashioned design concept to deliver reliable signals to consumers. Loyalty, simplicity and cleanliness are all important messages that the brands want to convey to customers.
5. Technology is improving
Now, technological innovation in the packaging industry has produced a huge impetus. How on earth should we apply these innovative technologies to the specific packaging? The natural and simple design and the packaging rich in the concept of green environmental protection will always win the recognition of consumers, and the packaging emphasizing functionality will also surprise consumers.
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