The first transformation of Canton Fair into "Internet fair" has these three meanings and four influences.

Original content of ECOSOC E-Commerce Research Center.

Introduction: on April 7, the executive meeting of the State Council decided that the 127th Canton Fair would be held online in the middle and late June. This will be the first time that China's oldest trade event has been fully held in the form of Internet, so that Chinese and foreign businessmen can place orders and do business without leaving home. In this regard, the economic and social e-commerce research center, a well-known e-commerce think tank network in China, issued an in-depth interpretation of the significance and impact of the [e-commerce quick review].

At present, the novel coronavirus pneumonia epidemic is spreading all over the world, and the situation is grim. The meeting decided to invite customers at home and abroad to show their products online, use advanced information technology, provide all-weather online promotion, supply and purchase docking, online negotiation and other services, and build an online foreign trade platform for high-quality and characteristic commodities.
Photo source: netecosoc collected from China government website.

At the same time, the meeting decided to launch a series of measures such as the establishment of 46 cross-border e-commerce comprehensive pilot areas, actively respond to the impact of the epidemic, and strive to stabilize the basic foreign trade base. So far, China's cross-border e-commerce comprehensive pilot areas have increased to 105, forming a comprehensive regional coverage pattern.

Coincidentally, before that, ECOSOC launched the global NCP material supply and demand platform, zhanyitong (kn95. CN), to connect the supply and demand resources at home and abroad. According to incomplete statistics, since the platform was launched, hundreds of millions of supply and demand materials such as masks, isolation clothes, goggles, disinfectants, thermometers and so on have been connected, which effectively alleviated the pain point of the imbalance of supply and demand at that time. It can be said that it has successfully built the "online Canton Fair" in the field of epidemic prevention materials.

One

What is the main significance of the "online Canton Fair"?

Significance 1: transfer the positive confidence of stabilizing foreign trade from the government level.

Zhu Qiucheng, a special researcher of ECOSOC e-commerce research center and CEO of Ningbo New Oriental Industry and Trade Co., Ltd., said that in 2020, at such a special historical moment of foreign trade, China's foreign trade is under heavy pressure. The holding of the online Canton Fair is actually a transfer of confidence from the government level to stabilize foreign trade. Online mode can not only continue the continuity of Canton Fair and avoid the loss of merchants caused by the interruption of the exhibition. Through such online and offline integration mode, it can promote the export data of 2020, but also give the most important market confidence to Chinese export suppliers and overseas purchasers. In such a special historical period, confidence is more important than gold.

Significance 2: great significance for national industrial development and Exhibition inheritance.

Zhang Zhouping, director and senior analyst of B2B and cross-border e-commerce Department of ecoecosoc Research Center, said that in the special period of the epidemic, the holding of the online Canton Fair can bring a large number of orders from domestic and foreign countries to the national business system, and new technologies and products will be promoted, thus boosting the development of relevant industries in the country. For the first time, China has moved the fair to the Internet, which undoubtedly inherits the significance of the fair and ensures the smooth flow of the world trade bridge. At the same time, the open door of the online Canton Fair is opened wider, which can make the trade free from the restrictions of booths, hotels and other factors, open the door, smooth channels, and add new colors to the trade function of existing lines. The exhibition will go to the global market with a new attitude and release a more open signal.

Tang Shijie, senior vice president of Xingyun global exchange, said when accepting the research on the topic of ECOSOC, the online Canton Fair has been held for many years. In the past, as a "supporting role" of the on-site fair, it only played a role of supporting exhibition and transaction. Now, because of the outbreak, the on-site Trade Fair is forced to suspend, and the Canton Fair, which is held in the form of network, has surfaced. This is a new attempt in the context of the global outbreak of the epidemic, to solve the urgent needs of businessmen at home and abroad, to meet the strong demand of businessmen to seek cooperation and transactions, to make business not limited by location, environment and other factors, and to make the trade model more intensive.

Significance 3: explore the future development trend and direction of Canton Fair.

Zhu Qiucheng said that in the era of cross-border e-commerce data-based trade, how the traditional offline mode adapts to the development of the times has always been the thinking and exploration direction of the Canton Fair. In the future, the mode of Canton Fair will be the combination of online and offline mode. This Canton Fair will be held online, which will have a very important exploration value for the transformation of Canton Fair. In the future, it will be a major direction and trend for the fair to integrate with domestic e-commerce platforms, including Alibaba.

Two

What will be the impact of the "online Canton Fair"?

Impact 1: accelerate the rapid reshuffle of cross-border e-commerce industry.

Zhu Qiucheng, special researcher of ECOSOC e-commerce research center and CEO of Ningbo New Oriental Industry and Trade Co., Ltd., said that the epidemic in 2020 has greatly promoted the development of cross-border e-commerce in China. New foreign trade, Data Trade and cross-border e-commerce will truly become the mainstream mode of China's foreign trade export in the next few years. In order to help foreign trade move forward with new formats, in addition to the online Canton Fair, The executive meeting of the State Council also decided to set up 46 cross-border e-commerce comprehensive pilot areas to promote effective practices to promote the development of cross-border e-commerce.

Zhang Jiong, special researcher of ECOSOC e-commerce research center and vice president of Guangdong cross border e-commerce industry association, said: the holding of the online Canton Fair has brought suppliers and exporters the need to innovate their traditional foreign trade into the field of Internet foreign trade, which will play a great role in the future development of cross-border E-commerce. Whether overseas purchasers can participate in online ordering is determined by each country and each purchaser. The key is whether the online Canton Fair can fully attract foreign investors to participate in it. The organizational capacity, online publicity, website design and website operation are crucial.

"However, due to the global orientation of the fair, purchasers from all countries have different understanding and recognition of the Internet, which is a little difficult to be heard. There is quite a chance for the import exhibition of Guangzhou Fair. Foreign suppliers can take advantage of the online Canton Fair, a large platform, to increase the opportunities of products in their countries and find suitable buyers. But for the enterprises engaged in offline exhibition and exhibition promotion, they are facing a severe test. No matter export or import, local governments should pay attention to the details, pay attention to the training of enterprise talents, and support efforts should be in the direction of enterprise team training, refined details control and brand internationalization. " Zhang Jiong said.

"The holding of online Canton Fair will accelerate the rapid development of cross-border e-commerce industry, and it is also a" double-edged sword "for export cross-border e-commerce platform. The advantage lies in the role of popularizing and educating traditional foreign trade enterprises online through the government's measures. The disadvantage lies in the competitive relationship between online Canton Fair and major export e-commerce platforms, especially under the epidemic situation, all platforms are affected to varying degrees. For example, the executive capital of cross-border e-commerce Unicorn company is urged to pay for goods by suppliers (see special topic: www.100ec. CN / ZT / ZY for details). And it will have different impact on platforms such as Amazon global store, global express, wish, dunhuang.com, and cross-border e-commerce sellers such as Aoji e-commerce, Anke innovation, Saiwei e-commerce, Xinhua brocade, zeshang technology, henghuitong.com, wanfang.com, sanshi.com and lansi.com. " Zhang Zhouping, director and senior analyst of B2B and cross border e-commerce Department of ecosoc.com.

Impact II: forcing innovation and reform of traditional exhibition industry.

Zhang Zhouping, director of the Internet research center of B2B, and senior analyst of the cross-border electricity business department, said that the Online Fair will be a landmark event in the trend of "Internet plus Exhibition". Under the influence of the epidemic, the Internet plus exhibition industry will also be further deepened and deepened. The Internet plus exhibition industry provides not only the services of traditional exhibitions and the addition of online resources, but also the "intelligent" value-added services. This event will have a significant impact on the traditional exhibition industry, stimulate the active adjustment of the exhibition business model, change the service boundary, and improve the service efficiency and quality. And online virtual exhibition is not a simple product display, nor a simple technology application and technology empowerment, or based on the innovation of exhibition business thinking and Exhibition value reconstruction.

(online ECOSOC note: picture from CCTV)

Under the epidemic situation, recently, shengshangbao, a provider of domestic industrial Internet infrastructure, has provided exhibition numbers for major domestic exhibition companies free of charge to help small and medium-sized enterprises overcome difficulties. Exhibition companies release exhibition information on the industry exhibition platform, and realize online exhibition and online exhibition. Small and medium-sized enterprises can have 7 * 24-hour exhibition without leaving home. As a part of the business treasure micro marketing platform, the exhibition number was specially reported by CCTV finance and economics channel "economic information broadcast" for helping enterprises to resume production and expand new business. (see special topic: www.100ec. CN / ZT / yqsyb for details)

"Online Canton Fair is not only a response to special conditions and background, but also a need for transformation and development in the new situation. The characteristics of e-commerce, such as low cost, high income, openness and expansibility, are more valuable in the crisis. For the traditional Canton Fair, "marriage" and deep integration with e-commerce are the general trend, and also the only way for digital transformation and development. " Zhang said.

Tang Shijie, senior vice president of Xingyun global exchange, said that the online Canton Fair is the best solution strategy based on the current situation of epidemic spread and the needs of epidemic prevention and control, and it is also a breakthrough innovation measure in mode and technology. In today's booming online economy, the traditional exhibitions are upgrading in accordance with the trend. In the context of 5g and IOT's global popularity, new technologies such as cloud computing and big data can better promote the high-quality development of trade in practice, which also shows the development